Successful brands seem to simply love the Facebook cover feature. And why not, cover photo is an excellent opportunity to show off your employer brand image for a distinguished appeal.
On Facebook fan page your brand interacts exclusively with fans, candidates, employees and admirers. Therefore you get to promote your employer image in front of a wide loyal audience. On the cover you can put up pictures of your work space, employee testimonial or exclusive messages depicting your company culture.
To help you get started with your cover image, we have compiled 21 examples of successful brands from different industries, who are promoting their employer brand image through Facebook timeline cover.
1. AirBus :
AirBus cover features its modern innovative aircraft and an employee testimonial. This cover shows how to utilize employee testimonial effectively to make a greater impact.
2. Allianz :
The worldwide leader in insurance and financial services, Allianz, is not behind when it comes to recruiting on Facebook. Their cover is depicting their employer message “build world’s strongest financial community with us” straight from their recruiting team member.
3. Astrium :
“Where there’s space, there’s Astrium“, Astrium is the leading space company. And what can be more fascinating for science and engineering candidates than space?
4. AT&T :
Yes, This 136 year old ridiculously innovative company is recruiting through Facebook. AT&T is showing off a refreshing, colorful cover photo on their career page.
5. Averitt :
Averitt is one of the leading transportation companies in the US. Their attractive cover speaks of their culture “where driving force is people” very effectively .
6. Boeing :
Boeing, world’s leading aerospace company is utilizing modern age tactics of employer brand promotion very well. Their cover page is on target with their employer message “Amazing people doing amazing things.“
7. Crown :
Crown, one of Australia’s largest entertainment groups. Their cover depicts employee playing a key role in creating the special crown experience.
8. DaVita :
Great DaVita cover showing “Davita Stars” having a great time. If you don’t know already, DaVita is the leading provider of kidney care in the United States.
9. EA :
This global interactive entertainment software company’s cover photo is showing what its best known for “the best games in the world”.
10. G4S :
This global security solution company’s cover is showcasing world-class security professionals at work.
11. H-E-B :
Largest independent food retailer H-E-B is spreading employee smiles through their cover.
12. Hyundai :
Korean automaker showing their latest masterpiece on Facebook career page cover.
13. Ledcor :
Leadcor, one of the most diversified construction company has a superb cover image, showing their specialty in building multi-disciplinary projects.
14. Microsoft :
Software giant is promoting company ethos on Facebook with their attractive career page cover.
15. British Army :
British Army knows the importance of keeping up to date on Facebook. British army is promoting their brand to future soldiers with this impressive cover on their official Facebook career page.
16. Taco Bell :
Taco Bell is looking for candidates who are passionate about delivering the best, Mexican-inspired food. Taco Bell is delivering this message with this creatively branded cover on Facebook
17. Telecom NZ :
Telecom Group is NZ’s largest telecommunications and IT service provider. Their cool Facebook cover gives a behind the scenes sneak peek into life at Telecom.
18. Unilever :
Unilever’s engaging cover is delivering the message “Do what you love, love what made by you do” with a twist.
19. United Nations :
United Nations is making a great use of Facebook cover, by showing united workforce to inspire future employees.
20. Vocus :
Vocus, the leading provider of cloud-based marketing software, is introducing candidates to the Vocus Experience with this well-designed cover.
21. Walmart :
Walmart is again a great example of how to utilize employee testimonial in the most powerful way.
Which cover image did you like the most? What is the most interesting cover page for Facebook career page you have come across? Share it all in the comments below.