Successful brands seem to simply love the Facebook cover feature. And why not, cover photo is an excellent opportunity to show off your employer brand image for a distinguished appeal.

On Facebook fan page your brand interacts exclusively with fans, candidates, employees and admirers. Therefore you get to promote your employer image in front of a wide loyal audience.  On the cover you can put up  pictures of your work space, employee testimonial or exclusive messages depicting your company culture.

To help you get started with your cover image, we have compiled 21 examples of successful brands from different industries, who are promoting their employer brand image through Facebook timeline cover.

1.  AirBus :

AirBus cover features its modern innovative aircraft and an employee testimonial. This cover shows how to utilize employee testimonial effectively to make a greater impact.

airbus facebook career page cover image

 2. Allianz :

The worldwide leader in insurance and financial services, Allianz, is not behind when it comes to recruiting on Facebook. Their cover is depicting their employer message “build world’s strongest financial community with us”  straight from their recruiting team member.

allianze facebook career page cover image

3. Astrium :

Where there’s space, there’s Astrium“, Astrium is the leading space company. And what can be more fascinating for science and engineering candidates than space?

astrium facebook career page cover image

4. AT&T :

Yes, This 136 year old ridiculously innovative company is recruiting through Facebook. AT&T is showing off a refreshing, colorful cover photo on their career page.

at&t facebook career page cover image

5. Averitt :

Averitt is one of the leading transportation companies in the US. Their attractive cover speaks of their culture “where driving force is people” very effectively .

averitt facebook career page cover image

 6. Boeing :

Boeing, world’s leading aerospace company is utilizing modern age tactics of employer brand promotion very well.  Their cover page is on target with their employer message “Amazing people doing amazing things.

boeing facebook career page cover image

7.  Crown :

Crown, one of Australia’s largest entertainment groups. Their cover depicts employee playing a key role in creating the special crown experience.

crown facebook career page cover image

 8. DaVita :

Great DaVita cover showing “Davita Stars” having a great time. If you don’t know already, DaVita is the leading  provider of kidney care in the United States.

davita facebook career page cover image

 9. EA :

This global interactive entertainment software company’s cover photo is showing what its best known for “the best games in the world”.

EA facebook career page cover image

 10. G4S :

This global security solution company’s cover is showcasing world-class security professionals at work.

g4s facebook career page cover image

 11. H-E-B :

Largest independent food retailer H-E-B is spreading employee smiles through their cover.

HEB facebook career page cover image

12. Hyundai :

Korean automaker showing their latest masterpiece on Facebook career page cover.

Hyundai facebook career page cover image

13. Ledcor :

Leadcor, one of the most diversified construction company has a superb cover image, showing their specialty in building multi-disciplinary projects.

ledcor facebook career page cover image

14. Microsoft :

Software giant is promoting company ethos on Facebook with their attractive career page cover.

microsoft facebook career page cover image

15. British Army :

British Army knows the importance of keeping up to date on Facebook. British army is promoting their brand to future soldiers with this impressive cover on their official Facebook career page.

army jobs facebook career page cover image

16. Taco Bell :

Taco Bell is looking for candidates who are passionate about delivering the best, Mexican-inspired food. Taco Bell is delivering this message with this creatively branded cover on Facebook

tacobell facebook career page cover image

17. Telecom NZ :

Telecom Group is NZ’s largest telecommunications and IT service provider. Their cool Facebook cover gives a behind the scenes sneak peek into life at Telecom.

telecomnz facebook career page cover image

18. Unilever :

Unilever’s engaging cover is delivering the message “Do what you love, love what made by you do” with a twist.

unilever facebook career page cover image

19. United Nations :

United Nations is making a great use of Facebook cover, by showing united workforce to inspire future employees.

unitednations facebook career page cover image

20. Vocus :

Vocus, the leading provider of cloud-based marketing software, is introducing candidates to the Vocus Experience with this well-designed cover.

vocus facebook career page cover image

21. Walmart :

Walmart is again a great example of how to utilize employee testimonial in the most powerful way.

walmart facebook career page cover image

Which cover image did you like the most? What is the most interesting cover page for Facebook career page you have come across? Share it all in the comments below.

how-hirerabbit-increased-aditis-job-traffic-by-32-percent

About The Author

Prafull

Comments

  1. Veronica

    Thanks so much for this list, Prafull! I manage the Vocus Careers page and really appreciate the mention and the hard work from our creative team in marketing for the graphics. We are hiring this year in sales, IT, marketing, and client services. Our opportunities are all listed on our Facebook page. Anyone interested in a career in software sales should check us out.

  2. Dominik

    Hi Prafull,

    thanks for listing “my” Allianz Careers Fanpage! To say it with Facebook: I like.
    Just one little thing: There’s an “e” too much on “Allianze” 😉

    All the best for you,
    Dominik from Allianz Careers

  3. CVM

    Hi Prafull. We were ecstatic to find Telecom all the way from the bottom of the world on this list. We ‘like’ very much! Thanks Carla

  4. Tim Mundy

    If you want to witness the de-evolution of an amazing employment brand occur before your eyes, visit number 7 on this list today and check out the latest update posted.

  5. shenna

    Thanks for putting this together Paul! I am always checking out social media career pages and love how companies are using them to help grow their social talent community.

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