Your employees are talking about you whether you like it or not. We’ve all heard stories of employees posting inappropriate content on Facebook and Twitter then getting kicked to the curb. Well, this calls for a crystal clear set of rules and guidelines to help employees understand the appropriate use of social media. Create a social media policy! Being in a profession which is often filled with policies, it would serve you well to give a look to some good social media policy examples.
While some companies have clear-cut guidelines from the start, others choose to let it evolve with time and particular situations. To head it off, you should take a clear and concise approach which suits your industry, your organization’s culture, and business needs.
Below, we’ve gathered 5 policies of successful companies so that you can see what different companies are doing and get ideas to build or enhance your own policy.
Computer networking gear behemoth, Cisco, has a detailed social media policy covering different aspects. It provides social media guidelines and also answers various frequently asked questions. Some of the highlights of Cisco’s social media policy are below.
Dell, a leader in using technology to directly connect with their customers, uses social media as another tool which can be utilized to build their brand. Dell encourages their employees to use social media the right way and answers what is right in their brief policy. Here are a few main points from Dell’s social media policy
Social media account ownership is an excellent thing to include in the policy, considering things might get messy. Dell’s policy clearly states that if you participate in social media activities as part of your job at Dell, that account may well be considered Dell’s property.
Intel encourages their employees to engage, comment, and participate in the areas where they’re most passionate. Intel believes that social media interactions can help employees to build stronger, more successful business relationships. Here are 3 main points from Intel’s official guidelines for participating in social media.
Sounds good, eh?
Coca-Cola’s social media principles are guided by their shared values and outline how these values should be demonstrated in the online social media space. Coca-Cola guides employees, for both individual participation, as well as participation on behalf of the company. Coca-Cola’s social media policy highlights are below.
Coca-Cola’s policy also covers and sets expectations for spokespeople, associates, and its authorized agencies.
IBM believes that using the social media expertise of its employees can be shared with clients, shareholders, and the communities in which it operates. Therefore, it is very much in IBM’s interest. Here are a few points from IBM’s social media policy
Social media has blurred the line between personal and professional life. As a result, it has given rise to new businesses challenges. It’s required to safeguard your business by setting up rules and educating your employees about them. But how much restriction on sharing your content there is, is a question you need to answer.
What’s the social media policy at your work place? What does it cover? Share your thoughts and experiences below.