How HireRabbit grew

eClerx's facebook job traffic by

289%

with social & mobile recruiting

"HireRabbit added a new channel for hiring quality candidates
to our recruitment mix."

Suraj Narain,

Head — Staffing,

eClerx

 
 

Get started with facebook & mobile recruitment

Goals
With a dedicated career page on Facebook, eClerx wanted to drive traffic and generate applications for its job openings. eClerx chose Hirerabbit to create consistent brand presence on facebook, promote employer brand and convert fans into applicants.

This involved creating a branded employer presence on facebook & mobile, and provide easy way for candidates to search and apply for jobs. Below were the key objective of this exercise:
Enhance employer branding and increase positive footprint on the internet.
Build traffic and generate applications for eClerx job openings.
Grow Facebook fan base and build relationships with candidates.
Results
HireRabbit's Facebook and mobile recruiting solution increased job traffic & applications by 289%, making HireRabbit an important channel of recruiting for eClerx.
289% more job traffic
eClerx's facebook & mobile job site generated 8,150 job views, and converted 10.06% of visitors into 820 applications.
8,150 job clicks
10.06% conversions
820 applications
eClerx's branding site on Facebook generated over 3000+ views. eClerx also doubled its facebook fan base after implementing HireRabbit solutions.
3000+ views
2X fan base
Generated hundreds of social actions (like, comment, share) by candidates, about careers and jobs at eClerx.
100s of social actions

Approach

Utilized HireRabbit facebook branding solution to:
Create a branding site on its facebook fan page and promote company culture among fans.
Create a custom brand presence, rich in images to enhance branding and increase engagement.
Influence passive candidates by providing them an inside look at the company.
Utilized HireRabbit facebook recruiting solution to:
Extend career presence on Facebook to promote jobs and simplify the Facebook hiring process.
Update fans with latest work opportunities at eClerx and allow them to consume jobs from inside Facebook.
Enable social job sharing for increased reach and fan growth.
Utilized HireRabbit mobile recruiting solution to:
Create a branded mobile job site which works on all popular smartphones, and tablet devices.
Allow candidates to search and save interesting jobs on the move.
Integrate mobile with Facebook recruiting to tap in to candidates using Facebook from a mobile device.
Utilized HireRabbit analytics to:
Gather single unified view of job performance data.
Gain real- time insights into the candidate activity.
Understand social media return on investment.

About eClerx

eClerx Services Limited (“eClerx”), founded in 2000 and publicly listed on both the Bombay and National Stock Exchanges in India since 2007, is a leading knowledge process outsourcing (“KPO”) company providing middle/back office operations support to over 30 Fortune 500 companies.

Headquartered in Mumbai, India, eClerx's five delivery centers across India support a diverse global client base, including the world’s leading Financial Services, Broadband, Cable & Telco, eCommerce & Retail, High Tech, Industrial Manufacturing & Distribution, Software, Media & Entertainment and Travel companies.

For additional information, please visit: www.eclerx.com

"HireRabbit is an easy-to use and effective, enterprise class social recruiting system at a fraction of price."

Suraj Narain,

Head — Staffing,

eClerx

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